Whether interim, fractional, or via retainer, I can help your company excel in these areas…
Developer Relations & Advocacy
Hiring a DevRel team without a clear strategy is an expensive way to produce content nobody reads. A program that works requires structure, a real community feedback loop, collaboration with other teams, and someone who has run it at scale.
I help organizations design DevRel programs from the ground up or get stalled programs back on track: team structure, content strategy, newsletter programs, community health, and metrics tied to business outcomes.
I’ve built and led developer advocacy at Amazon Web Services and Red Hat, covering products like Ansible, Kubernetes, OpenShift, Finch, and Valkey — and I’ve seen firsthand what separates programs that build trust from ones that burn it.
Technical Content & Media
Producing content at volume is easy. Producing content that builds genuine trust with a technical audience is not, and most marketing teams don’t have someone who has lived inside that audience.
I help organizations build content programs that practitioners actually want: newsletters, video series, live streams, written guides, and conference programming — created with the credibility that comes from being part of the community.
I’ve produced 700+ hours of video content at Red Hat, co-founded EKS.news at AWS, and grown the DevOps’ish newsletter to 5,000+ subscribers. I know how to create content that engineers share — not just content that fills a calendar.
Kubernetes & Cloud Native Advisory
The cloud native ecosystem moves fast, and the wrong tooling decisions are expensive to undo. Most teams don’t need another vendor pitch — they need an independent perspective grounded in how these systems actually work in production.
I help engineering and platform teams evaluate tooling, navigate the CNCF landscape, plan migrations, and build internal competency around Kubernetes and the surrounding ecosystem.
As an active Kubernetes contributor, former CNCF Ambassador, and frequent KubeCon speaker, I bring practitioner depth that most advisory engagements lack.
Open Source Strategy & Program Office Advisory
Open source software has an economic value of trillions of dollars. Most organizations are consuming open source without a strategy, creating legal exposure, missing out on contribution opportunities, and leaving community goodwill on the table.
I help you manage your investment in open source by building or maturing an Open Source Program Office that actually functions: license compliance, contribution policy, repository governance, and metrics that mean something to leadership.
Showing up at a conference with a booth and a t-shirt launcher is not a community strategy. Organizations that earn lasting credibility do it by adding genuine value to the events their audience cares about.
I help you design and execute event programs that matter: conference track leadership, Day 0 or co-located event production, speaker programs, and community initiatives that extend beyond the conference floor.
I’ve led DevOpsDays events, produced KubeCon Day 0 events, and run the Kubernetes track at AWS re:Invent 2023 with 50+ speakers. I know how to build an event presence that people remember for the right reasons.
Speaking & Thought Leadership
A speaker with a title and a deck is easy to find. A Key Opinion Leader who has actually built the things they’re talking about — and has the community credibility to back it up — is not.
I’m available for conference keynotes, panel discussions, podcasts, webinars, and live streams covering DevOps, Kubernetes, cloud native, open source strategy, developer relations, and the human side of technology. I also bring perspective on organizational transformation, burnout, and what the military taught me about building resilient systems and teams.
I’ve spoken at KubeCon + CloudNativeCon, AWS re:Invent, Red Hat Summit, GopherCon, ChefConf, and DevOpsDays events across North America. I’ve been featured on Command Line Heroes, Screaming in the Cloud, and Tech Strong Group. I don’t just speak about this ecosystem — I’ve spent decades working inside it.
